Yael Bradman Unit 3 and 21

Learning Outcome 3 (U21):  Be able to pitch ideas on a proposed media product and respond to questions Industry Professionals Feedback: One type of feedback which the industry professionals mentioned to me was discussing the idea of changing the ages of the target audience.  My initial primary and secondary target audiences were 16-22 and 25-35 year olds however the age ranges were said to be to narrow and limited. As a result they mentioned that I should make the target audience greater allowing a wider range of ages to  listen to this music.   Consequently I would make the secondary target audience 25-50 years. This is because as the world is developing older people have been listening to the genre of rap as they are trying to stay youthful and up to date with what is popular. In the past, a more limited age group would be listening to this type of music.  This feedback was beneficial as it would increase the number of people that would read my magazine...

Learning Outcome 3 (U21):  Be able to pitch ideas on a proposed media product and respond to questions Feedback: They mentioned that the primary and secondary target audience put together is too narrow as the secondary target audience is 25-35 year olds, this is too narrow as now days 40-50 year olds would still listen to the genre of rap as it doesn’t have a set age when people would stop listening to this type of music, from this I understand that I should expand the secondary target audience to make it larger adding a few more years to it. As well as that they mentioned that the sponsors and advertisers which I used to create publicity for magazine such as AirPods and Starbucks were too narrow and could have a more specific like to rap, even though these sponsors are modern and popular I should consider a more edgy and fashion led sponsor.  This is because fashion plays an important role in rap as the genre of rap has its own distinct fashion trend and therefore a f...

First Draft Pitch: Learning  Outcome 2 (U21):  Be able to create a  proposal  and  proposal  and pitch and for  original media  product base on a given brief Notes: Make the purpose clear, only stick to the genre of rap and make every sub genre clear such as grime, hip hop,  American rap  Make the powerpoint visually appealing and interesting to look at  Talk about the idea that “rap is a culture in it’s self”, mention about the different fashion trends when defined Rap in a whole  The primary target audience is too small, so make the primary target audience bigger like the secondary target audience  Have a strong North London link, focus on artists and concerts in North London at the time  Make a page about the price and talk about subscriptions  Have a unique selling point Have a page about the mood board As well as mentioning the origin of the name  Questions I may be as...

Learning Outcome 1 (U3):  Be able to create a proposal with sample materials for an original media product to a client brief. Learning Outcome 2 (U21):  Be able to create a proposal and pitch for an original media product based on a given brief. Purpose: The main purpose of the magazine is to showcase the changing talent of artists and genres though time as well as how the genres are changing, this will be done by a genre based magazine with different genres being showcased every month linking in with the genre of rap so therefore a variety of talent and music will be shown in this magazine.  For the first edition of this magazine, it will be showcasing a rap based magazine in the November edition this is because the genre of rap is the Mose popular and dated magazine at this moment in time.  One of the purpose’s for the music magazine called ‘Wrapped Up' is to inform the readers.  When thinking about the genre of rap many people know it as a mini...

Task One: Generating Ideas  Learning Outcomes 1 (U21): Be able to generate ideas for an original media product based on a client brief. 1.How I interpreted the clients brief: I have interpreted the clients brief to make a modern and high demand magazine.  I have been requested to produce a new online and print based music magazine established in North London on behalf of The London Magazine (explicit). This is because there is a vibrant music scene developing and because of this people should be aware of the changes in the music industry (implicit).  As well as that The London Magazine may decide to spread my views and ideas around London.  Continuing my pitch, I have also been asked to make sample pages for the first edition of the magazine (open to interpretation) which aim is to showcase the talent and venues in the local areas (implicit), which should embody a front cover and double page spread (explicit).   2.First thoughts for my interpret...